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  • Writer's pictureHead Guerrilla

The analog revival

"Quite frankly going into a professional recording studio and coming out with an entirely digital production is like going to a Michelin Star restaurant and being served a bag of Haribo."



We all know that vinyl has been staging a comeback over the last few years and it's not just a gimmick. While it might have started out that way the consumer knows that analog is superior.

Luminate, the company that monitors music consumption for the record industry recently noted the market share of catalog music was 72 percent while current music is sitting at only 28 percent. For the first time catalog music out sold contemporary music. Consumers are listening to more "old" music than ever and there's a good reason for this.

Modern digitally produced records just don't have an effect on the listener. They sound thin.. flat, and the tendency of digital productions to utilise computers to make everything perfectly in time makes it sound un-natural. As a result it just doesn't evoke any emotional response in the listener.

It's not just the gimmick of having a vinyl record and being able to hold it. Sonically the content is important and a digital production pressed to vinyl isn't much better than an mp3 to listen to. It's the analog recording process that makes all the difference and this is becoming more clear. A vinyl record is simply the cherry on top.

Quite frankly going into a professional recording studio and coming out with an entirely digital production is like going to a Michelin Star restaurant and being served a bag of Haribo. Digital productions are cheap and lazy. The digital audio workstations we use today were developed out of a want for ease of editing and they did that really well, but it's a step too far using them for an entire production. Especially at a professional level.

The analog revival is truly upon us!

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